AREICA – About Us
Areica, a name inspired by Goddess Maa Durga, embodies elegance, strength, resilience, and power. Every creation is designed to celebrate the modern individual who balances grace with confidence and tradition with progress.
We believe jewellery is meant to be worn, lived in, and loved—not confined to bank lockers. While jewellery has always been an investment, Areica redefines it as an expression of everyday luxury—pieces that carry value, meaning, and style, seamlessly fitting into your daily life.
Areica is a co-brand of Zweler, backed by decades of industry expertise, but designed with a completely different purpose; to bring elegant Silver jewellery with Lab-Grown Diamonds to people who value meaning of luxury combined with smart spending.
At the heart of Areica lies innovation and responsibility. Our jewellery features lab-grown diamonds, the newest and fastest-evolving choice in fine jewellery. Ethically created and environmentally conscious, these diamonds possess the same chemical, physical, and visual brilliance as natural diamonds—while being significantly more accessible. It’s luxury without compromise. Silver, chosen for its purity, and lab-grown diamonds, chosen for their mindful brilliance, come together to reflect the duality of the modern woman: gentle in presence, unstoppable in spirit. Each curve, each shimmer in our silver and lab-grown pieces is a reminder of the quiet power every woman holds — the strength to nurture, to create, to rise, and to shine.
Every Areica signature piece is crafted in silver with uncompromising attention to detail, brought to life by skilled artisans and perfected through fine craftsmanship. To ensure complete trust and transparency, each product is accompanied by a diamond authentication certificate and a hallmark inscription—because your jewellery should shine with integrity as much as beauty.
Whether chosen as a personal indulgence or a thoughtful gift, Areica jewellery is designed to mark moments, tell stories, and become part of your journey. It is a celebration of feminine divinity forged into jewelry , a tribute to Her strength and Her beauty — and to every woman who carries a spark of the divine within her. Because at Areica, it’s not just about jewellery—it’s about the connection between jewellery & you.
