What is Areica’s Shop-in-Shop (SiS) Model?
Areica’s Shop-in-Shop (SiS) model is a strategic retail partnership where a dedicated Areica-branded jewellery counter is set up inside an existing retail store to sell silver jewellery with lab-grown diamonds.
For retailers, this model enables category expansion without opening a new store or blocking large working capital, while leveraging the growing demand for certified lab-grown diamond jewellery.
Instead of a wholesale-heavy inventory purchase, retailers partner with Areica under a structured, low-risk investment model that focuses on faster stock rotation, brand-backed selling, and shared revenue upside.
How the SiS Model Works for Retail Partners
Under the SiS model, retailers invest in a predefined package rather than purchasing inventory outright at wholesale risk. Areica supplies a curated, demand-driven assortment of silver lab-grown diamond jewellery tailored to the store’s customer profile and local market potential.
The Areica counter operates within the retailer’s store under exclusive Areica branding, attracting new-age customers while complementing existing jewellery offerings. Sales are tracked separately, ensuring transparent revenue sharing and clear performance visibility.
Areica takes full responsibility for:
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Product certification (IDT-certified lab-grown diamonds, BIS-certified silver)
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Branding, packaging, and visual merchandising standards
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Inventory refresh through buyback and exchange mechanisms
This significantly reduces dead stock risk for retailers, keeps collections fresh, and allows the store team to focus on selling rather than inventory management.
Why This Model is Profitable for Retailers
Unlike traditional jewellery stocking models, the SiS format is designed to improve cash efficiency and sales productivity per square foot.
Retailers benefit from:
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Higher footfall driven by a differentiated, modern jewellery category
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Increased average transaction value (ATV) through certified diamond offerings
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Faster inventory churn supported by company-backed exchange and buyback
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Brand credibility that builds customer trust without additional marketing spend
The result is incremental revenue without operational complexity.
Key Retailer Benefits
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Low initial investment packages starting from ₹2.5 Lakhs, minimizing financial risk
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No dead inventory pressure due to company-supported buyback and exchange policies
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100% certified lab-grown diamond jewellery, boosting customer confidence
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Complete branding, packaging, and marketing support from Areica
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Lifetime exchange and buyback support, ensuring long-term operational ease
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Complimentary one-time repair or repolish service on all jewellery pieces
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Flexible quarterly sales targets at just 20% of package value, aligned with realistic store performance
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Minimum 6-month commitment, ensuring stability without long-term lock-ins
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Dedicated support for inventory replenishment, visual merchandising, and stock rotation, reducing staff dependency and decision fatigue
A Low-Risk Growth Opportunity for Retailers
Areica’s SiS model is ideal for retailers looking to:
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Add a high-growth jewellery category without heavy capital exposure
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Improve store profitability per square foot
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Attract younger, value-conscious, and sustainability-focused customers
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Partner with a brand that actively manages inventory, quality, and customer trust
Interested in partnering with Areica?
Contact us to receive detailed information on investment slabs, revenue sharing, sales targets, and the partnership agreement.
Call: +91-9624177111
Email: info@areica.com
Or submit the inquiry form for a prompt callback.
